Brand Partnerships
I connect brands that want to reach women ready to invest in their homes and content creators looking to invest in their business.
I help intimidated beginners become confident DIYers through relatable, actionable content. I bring a 20-year background as a professional coach to product education, which means I know how to make a complicated tool feel possible to someone who has never held one.
667K
Combined following
17M
Reach
13%
Engagement
80%
Women
68%
Homeowners 25-65
84% United States
Instagram | Facebook | TikTok | YouTube | Pinterest
120k followers | 382k followers | 131k followers | 33.5k subscribers | 1M+ monthly impressions
Recognition
Top 100 Lowe’s Creator
Ranked nationally by Lowe’s
Gold Star Amazon Influencer
Amazon’s performance tier
2026 Reelies Award Winner
Best DIY and How-To Reel
2025 Reelies Award Winner
Best Use of a Song
What makes me different
- I serve an underserved market. Women who feel intimidated by DIY but desperately want to learn.
- My content is searchable and evergreen. Tutorials keep driving traffic and sales months after posting.
- I don’t do forced endorsements. Products get integrated into real projects and real life.
- They’re actively looking to buy. 80% of my comments are some version of “where did you get that?”
New for 2027
An American renovating an abandoned house in Japan
In February I’m moving to Japan to buy an akiya, one of roughly nine million abandoned houses across the country, and renovate it myself on camera. Almost nobody is documenting that in English with real costs and real mistakes.
It’s a year-long story with an audience already following it, and there’s room in it for tools, materials, travel gear, and home brands that want more than a single post.
空き家を、住める家に。
What I can offer
Single platform
- Instagram Reel, with collab use, product tags and ManyChat automation
- TikTok video, native and trend-aware
- Facebook Reel to 383K followers
- YouTube Shorts with YouTube Shopping integrations
- YouTube long-form, 8 to 15 minute tutorial, or product integration
- Photo post or carousel
- Stories, 3 slides with links, codes and ManyChat automation
- Pinterest pin for evergreen search traffic
Amplification
- Blog post, SEO optimized, with tutorial steps and product links
- Email feature to 1,800 subscribers
- Permanent link placement on my resources page
Licensing
- UGC usage rights, commercial use
- Whitelisting for paid ads from my accounts
Custom Packages
I build custom packages specific to each brand, your budget and your needs.
Contact Selene at hello@selenebuildsthings.com to book a discovery call.
What it looked like for other brands
A few of my favorite partnerships, and what they actually did for the brand.
Lowe’s x Craftsman Campaign
Lowe’s
$24.5K
in tracked sales
About a dozen videos over a year, with a different Lowe’s product every time. 9.2M reach and 5M views, and none of it came from one post going viral. It came from showing up for the same brand, again and again, until my audience knew exactly where I shop.
Mixbook x Selene Builds Things
Mixbook
26.8%
conversion rate
About 9x the industry average. This was a multi-reel campaign highlighting several different Mixbook products throughout the year.
WordPress x Selene Builds Things
WordPress.com
A multi-reel series highlighting small business owners like myself, utilizing WordPress. 3 reels plus two Instagram story sets for the Stories Worth Hosting campaign.
Also worked with
Wayfair · Public Storage · Vornado · Anker · Blick Art Materials · HungryRoot · Linens & Hutch · Wispr Flow · 30 Seconds Cleaner · Carbona · Ollie’s · Safer Home · Artika · PuroAir · Zenith
Tell me what you’re working on
Send me the product information, the timeline, and what your goals are for the campaign. I answer everything, including the ones I say no to.
